Translation - The most effective marketing gets consumers to buy without selling to them.ġ0 Executive Marketing Lessons from Sun Tzu's 'The Art of War' from Chad Pollitt 'Supreme excellence consists in breaking the enemy's resistance without fighting.' Translation - Backwards plan your marketing - define what success looks like and how you're going to get there, up front. 'Victorious warriors win first and then go to war, while defeated warriors go Use content and your online community to generate discussion and dialogue.

Translation - Ignore peer pressure when competition markets with a bullhorn - market with a magnet instead. 'Pretend inferiority and encourage his arrogance.' To capture and keep consumer attention, be different and be helpful. Translation - Consumers are being inundated with a record number of marketing messages today. 'In the midst of chaos, there is also opportunity.' Translation - The most effective marketing doesn't even feel like marketing to the consumer. 'The supreme art of war is to subdue the enemy without fighting.' However, below are a few of the most important executive marketing lessons a professional can take away from The Art of War today.

The number of takeaways is almost incalculable.

Like many professionals before me, I've found Sun Tzu's writing to be prudent and impactful for today's business environment. The book's influence can be felt in both the East and the West today - not just in the military sciences, but in law, government and business. He was a high-ranking general in the Chinese military and wrote one of the most influential strategic and tactical military books in history. Sun Tzu's The Art of War was written in the second century BC.

Sun zhus the art of war 3 principles